Nobody knows your business like you do. Except perhaps, your customers.
When we include actual customers in the journey mapping process, we learn first-hand what they think and feel about their interactions with you.
Paragon’s customer journey maps gave us a 360-degree view of our auto claims process. By including the perspectives of our employees, contact center, claims teams and policyholders, we uncovered opportunities to improve the experience for all of these stakeholders.”
Discover your customer's perception of your offerings and how they experience your brand
Each project is unique – from omnichannel to digitally-focused journeys. Paragon’s PhD-led team of real researchers will tailor your journey mapping engagement to the level of detail needed to achieve your project goals, including:
The 50,000’ view, helpful for brand positioning & messaging
A specific customer journey for deep, insightful, and precise data
Either finite interactions or longer, lifespan views
Single or multiple customer journeys
Single or multiple personas impacting the journey
Of professionals using customer journey maps found an increase in customer satisfaction, lower churn, fewer complaints, and higher NPS (MyCustomer).
Find out how journey mapping can help you deliver better customer experiences.
Journey maps visualize customer experiences, revealing touchpoints and emotions. They help businesses identify opportunities to improve engagement and tailor interactions, enhancing overall CX.
Approach journey mapping by defining goals, gathering data, and involving cross-functional teams. This structured process uncovers insights to enhance customer experiences and achieve business goals.
Beyond journey mapping, it's important to focus on continuous improvement. Use insights to refine processes, personalize interactions, and adapt strategies, ensuring an evolving customer experience.
We don’t just provide read-outs of results, but strategic recommendations to drive conversions (it’s about insights, not findings)
Our integrated team of strategists, designers, developers and marketers help turn newfound opportunities into reality.
