Perspectives

Sharing our innate curiosity to uncover the why.

A balanced blend of helpful insights, practical advice, and thoughtful reflections. Enjoy and share.

Strategy & Insights

Consumer-Centricity Starts with Knowing Your Customer

Consumer-centricity begins with understanding your customer. By leveraging data and insights, businesses can create experiences that meet customer needs.

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Strategy & Insights

Best Practices for Delivering Research-Driven Solutions Remotely

Deliver effective digital solutions remotely by fostering collaboration, leveraging research-driven insights, and maintaining clear communication.

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Partnership & Support

Staff Augmentation Services as a Contingency to Offshore Resourcing

Staff augmentation offers a flexible, local alternative to offshore resourcing, addressing skills gaps, enhancing project control, and reducing risks.

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Digital Marketing & Optimization

Dynamic Personalization for Healthcare, Part 3: Data & Risk Management

Effective healthcare website personalization requires secure data storage and risk management. Implement best practices to protect patient data.

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Digital Marketing & Optimization

Dynamic Personalization for Healthcare, Part 2: Implementing Tactics

Implement dynamic personalization in healthcare sites with tactics like data segmentation, user profiling, and personalized content delivery.

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Digital Marketing & Optimization

Dynamic Personalization for Healthcare, Part 1: Contextual Marketing

Dynamic personalization in healthcare websites boosts engagement by tailoring content to user context, improving patient experience and outcomes.

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the perspectives

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