Perspectives

Sharing our innate curiosity to uncover the why.

A balanced blend of helpful insights, practical advice, and thoughtful reflections. Enjoy and share.

Digital Marketing & Optimization

Dynamic Personalization for Healthcare, Part 3: Data & Risk Management

Effective healthcare website personalization requires secure data storage and risk management. Implement best practices to protect patient data.

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Digital Marketing & Optimization

Dynamic Personalization for Healthcare, Part 2: Implementing Tactics

Implement dynamic personalization in healthcare sites with tactics like data segmentation, user profiling, and personalized content delivery.

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Digital Marketing & Optimization

Dynamic Personalization for Healthcare, Part 1: Contextual Marketing

Dynamic personalization in healthcare websites boosts engagement by tailoring content to user context, improving patient experience and outcomes.

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Partnership & Support

3 Things You May Not Know About Paragon

It’s been over 30 years since we first opened our doors in 1993. Our mission to help clients exceed their digital experience goals remains consistent.

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Strategy & Insights

3 Digital Challenges in Times of Crisis & How to Overcome Them

In a crisis, companies face digital challenges like tight deadlines, crisis communication, and traffic surges. Overcome them with these solutions.

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Development

Voice Design Blog Series, Part 4: Four Steps to Launch an Alexa Skill

To launch an Alexa skill, focus on customer research, defining use cases, designing for natural interaction, and iterating with continuous feedback.

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The team behind 
the perspectives

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