Perspectives

Sharing our innate curiosity to uncover the why.

A balanced blend of helpful insights, practical advice, and thoughtful reflections. Enjoy and share.

Development

Voice Design Blog Series, Part 3: Answering the Question of ROI

Voice design for Alexa can enhance customer experiences and improve ROI through better service and engagement.

Read More
Red arrow right

Development

Voice Design Blog Series, Part 2: Key VUI Concepts & Nomenclature

Designing for voice user interfaces (VUI) requires understanding unique concepts like "skills," "intents," and "utterances."

Read More
Red arrow right

Development

Voice Design Blog Series, Part 1: Preparing for Voice as a Channel

Voice interfaces, like Alexa, are becoming powerful for brands. They offer natural interaction, save time, and increase accessibility.

Read More
Red arrow right

Development

Now is the Time to Think About Scaling Curbside

Curbside pickup, accelerated by COVID-19, is expected to remain popular. Businesses should scale and optimize it by focusing on customer-centric strategies.

Read More
Red arrow right

Strategy & Insights

How to Create a B2B Customer Journey Map

Creating a B2B customer journey map involves understanding client needs, identifying key touchpoints, and aligning business strategies.

Read More
Red arrow right

Strategy & Insights

Why B2B Buyer Journey Mapping is Critical to Success

B2B journey mapping helps understand client needs, align sales and marketing, and optimize touchpoints — leading to better customer experiences.

Read More
Red arrow right

The team behind 
the perspectives

Experience a partnership that will help you go further than you anticipated while keeping your goals front and center.

Achieve progress from the very first meeting.

Start experiencing real partnership today.